A Mirror Image: Stay Smooth, Glasgow
Whyte & Mackay are raising a dram to Glasgow and ‘reflecting’ on its home city, creating a mirror image of Glasgow, with a difference.
A mirror with a difference willbe popping up around city centre location and “speaking” to those who stand before it. Some lovely Glaswegian patter and reminding them to “stay smooth”. Those who aren’t scared out their wits and have a wee chat will be in line for a voucher for dram so they can toast their smoothness at a one of the following bars: Blackfriars, Sloans, The Griffin, Maggie May’s and Brel.*
The person who best embodies Glasgow’s inherent sense of style will be selected to feature in an upcoming ‘Stay Smooth, Glasgow’ exhibition, which opens to the public in November. This will picture colourful personalities from throughout the city, shot by award-winning Glaswegian photographer David Boni, whose iconic body of work was recently exhibited at the prestigious Retina Scottish International Photography Festival.**
Jen McCormick, Brand Manager at Whyte & Mackay, said:
“Glaswegians carry themselves with style, but also a confidence and wit that is unique to the city.
“Our talking mirror is a bit of fun, but it’s our way of reflecting on the smooth characters that make Glasgow what it is – and in turn, that have shaped our surprisingly smooth blended Scotch whisky.”
Alongside the chatty, interactive mirror, Whyte and Mackay has also placed a number of static mirrors in prime spots around the city, further reminding Glaswegians to ‘Stay Smooth’ as they admire their reflection.
Whyte & Mackay’s talking mirror will pop up in city centre locations on: 6th, 7th and 8th of October.