New Burger Range at McDonald’s – The Signature Collection

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The Signature Collection at McDonald’s Silverburn, Glasgow

Our intrepid Mr C went to visit McDonalds at Silverburn to try out their new Signature Collection.

With the rise of the premium burger in the UK, especially Glasgow, how do McDonald’s etc compete?

The Signature Collection is a range of premium burgers which features a thicker beef patty and other new points such as a brioche-style bun and specially chosen ingredients.   There are three new flavours – The Classic, The BBQ and The Spicy.

Part of the ethos behind the collection is to showcase premier ingredients.  These burgers won’t compete with the big boys on the premier scene but are a more adult addition to the menu when you are in with the kids, nephews and nieces.

 

The_signature_collection_mcdonalds_ClassicThe Classic: 100% British and Irish beef patty, two rashers of Beechwood smoked bacon, a slice of natural cheddar cheese, wholegrain mustard mayo, ketchup, Batavia lettuce and red onion in a Brioche-style bun.

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The Spicy: 100% British and Irish beef patty, Jalapeño slices, Pepper Jack cheese, Batavia lettuce, mayo and a spicy relish in a Brioche-style bun.  Mr C liked the spicy relish and jalapeno slices.

The Signature Collection was created by McDonald’s food developers and the prestigious Chefs Council. The council is a team of chefs with a wide range of experience from Michelin starred restaurants to cooking for international royalty. This range of premium burgers features a thicker beef patty made from 100% British & Irish beef and is available in three great flavours - The Classic, The BBQ and The Spicy each served in a brioche-style bun. Jim McLean, local franchisee and owner of the Silverburn restaurant in Glasgow said: “I am delighted to bring the Signature Collection to Silverburn. We’ve had a fantastic reaction from our customers to the recent digital transformation of the restaurant, and these new burgers are a great example of what can be achieved as a result. The Signature Collection is a really exciting addition to our menu, and I can’t wait to hear what our customers in Glasgow think.” Duncan Cruttenden, Food Development Director at McDonald’s comments; “At McDonald’s we are continually investing and innovating with our menu to offer something for everyone. When the Chefs Council started to develop this new premium offering, we worked with a brief generated by our customers – they told us they wanted thicker beef patties and high quality ingredients, freshly prepared. We’ve crafted a range that is a truly exciting permanent addition to our menu. “When we launched the first pilot last year, we sold out in several restaurants within the first few days, and the popularity of the range has continued. We are excited to be extending the pilot and look forward to hearing what customers in the Scotland think about our new burgers.” The Signature Collection is served in new stylish black packaging, with fries served in matching fry cartons with every Signature order. The collection includes: • The Classic: 100% British and Irish beef patty, two rashers of Beechwood smoked bacon, a slice of natural cheddar cheese, wholegrain mustard mayo, ketchup, Batavia lettuce and red onion in a Brioche-style bun • The BBQ: 100% British and Irish beef patty, smoky BBQ sauce, coleslaw, red onion, Batavia lettuce, Beechwood smoked bacon and a slice of natural cheddar cheese in a Brioche-style bun • The Spicy: 100% British and Irish beef patty, Jalapeño slices, Pepper Jack cheese, Batavia lettuce, mayo and a spicy relish in a Brioche-style bun As part of the ongoing restaurant transformation programme, McDonald’s has introduced new lay-outs and increased technology to the kitchens, meaning all iconic menu items will be made specially to order for customers. Due to the new burgers having the thickest McDonald’s patty worldwide, it might take a little longer to cook than other burgers on the menu, but it’s worth waiting for. This second phase of the pilot has been brought forward to additional restaurants in Glasgow city centre including Trongate and Sauchiehall Street, as well as at Bellfield Interchange in Kilmarnock. This follows the success of the first phase which saw the new range sell out across a number of restaurants. The pilot will be rolled out to more restaurants later in the year. As McDonald’s constantly strives to bring more innovation to customers in the UK, the future could see even more exciting features introduced if current trials prove successful, with options to trial other flavours once the lessons have been learnt from this pilot. These include the option of customising the classic menu items at McDonald’s, enjoying interactive table-top games whilst they share a meal and even the option of charging their smartphones using wireless charging devices. -Ends- For more information, interviews or images please contact: The Red Consultancy: Amy Dawson – amy.dawson@redconsultancy.com / 0207 025 6457 The burgers are priced at around £4.69 for a sandwich and around £6.19 for a meal. The Signature Collection will be available from 9th March in 32 McDonald’s restaurants in both Scotland and the North-West of England: Scotland Bellfield Interchange (Kilmarnock), Sauchiehall Street (Glasgow), Springburn (Glasgow), Silverburn (Glasgow) and Trongate (Glasgow) North-West England Barrow in Furness, Blackpool, Rigby Road (Blackpool), Clifford Street (Chorley), Parsonage Retail Park (Leigh), Lymm, Liverpool, Aigburth Road (Liverpool), Edge Lane (Liverpool), Kensington (Liverpool), St Johns Centre (Liverpool), Switch Island (Liverpool), Chester Road (Manchester), Denton (Manchester), Openshaw (Manchester), Oldham, Oldham Broadway, Preston, St Helens, Chalon Way (St Helens), Pavilion Square (Westhoughton), Gower St (Wigan), Morris Street (Wigan), Warrington Gemini Park and Derwent Drive (Workington) Late last year, the following restaurants added the Signature Collection to their menus: London Barkingside, Balham, Barnet, Payne Road (Bow), Cambridge Circus, Church Street (Woolwich), Haringey, North Finchley, Northfield, Ruislip, Swiss Cottage, Walthamstow, Wandsworth, Woolwich and Church Street (Woolwich) South-East England Bedford Interchange, Bedford, Caxton Gibbet (Cambridge), Colchester Stadium, Dunstable Road (Luton), George Street (Luton), Hayes, Holdingham Roundabout (Sleaford), Kettering, Leagrave (Luton), Kingston (Milton Keynes), Milton Keynes, Royston, The Bell (St Albans) and Welwyn Garden City Manchester Ashton-under-Lyne

The_signature_collection_mcdonalds_inside_bbqThe BBQ: 100% British and Irish beef patty, smoky BBQ sauce, coleslaw, red onion, Batavia lettuce, Beechwood smoked bacon and a slice of natural cheddar cheese in a Brioche-style bun.  Mr C loved the thicker patty and the seared taste.  This was his favourite due to the smokey BBQ sauce.

The burgers are priced at around £4.69 for a sandwich and around £6.19 for a meal.

On top of the new burgers Silverburn outlet also has new ordering kiosks, Ipads and are considering piloting table service.

Participating McDonalds

Scotland

Bellfield Interchange (Kilmarnock), Sauchiehall Street (Glasgow), Springburn (Glasgow), Silverburn (Glasgow) and Trongate (Glasgow)

 

North-West England

Barrow in Furness, Blackpool, Rigby Road (Blackpool), Clifford Street (Chorley), Parsonage Retail Park (Leigh), Lymm, Liverpool, Aigburth Road (Liverpool), Edge Lane (Liverpool), Kensington (Liverpool), St Johns Centre (Liverpool), Switch Island (Liverpool), Chester Road (Manchester), Denton (Manchester), Openshaw (Manchester), Oldham, Oldham Broadway, Preston, St Helens, Chalon Way (St Helens), Pavilion Square (Westhoughton), Gower St (Wigan), Morris Street (Wigan), Warrington Gemini Park and Derwent Drive (Workington)

 

Late last year, the following restaurants added the Signature Collection to their menus:

 

London

Barkingside, Balham, Barnet, Payne Road (Bow), Cambridge Circus, Church Street (Woolwich), Haringey, North Finchley, Northfield, Ruislip, Swiss Cottage, Walthamstow, Wandsworth, Woolwich and Church Street (Woolwich)

 

South-East England

Bedford Interchange, Bedford, Caxton Gibbet (Cambridge), Colchester Stadium, Dunstable Road (Luton), George Street (Luton), Hayes, Holdingham Roundabout (Sleaford), Kettering, Leagrave (Luton), Kingston (Milton Keynes), Milton Keynes, Royston, The Bell (St Albans) and Welwyn Garden City

 

Manchester

Ashton-under-Lyne

We were asked to visit McDonald’s at Silverburn to taste their new The Signature Collection.  Fred sez the review by Mr C is true and if not he will scratch him.

fred purr of honour

 

 

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  • Mrs Foodie aka Emma loves to snuggle with Fred and Cleo, sleep and read. Can be found with gin or a pint in hand.

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