The Botanist, but bolder


New branding designed to show ‘bolder side’ of famous Islay gin for launch of 51.5% The Botanist Hebridean Strength

Bruichladdich has unveiled bold branding for its first-ever Global Travel Retail (GTR) exclusive gin, The Botanist Hebridean Strength. 

Glasgow-based creative agency Thirst have evolved The Botanist’s classic identity, with a deep navy in place of iconic white, underlined in a thin red line to unite the respective products, with a clean mission statement – The Bolder Side of The Botanist. 

The Botanist Hebridean Strength branding sits beneath the messaging ‘A Bold New Travellers’ Exclusive’, and is aimed at encouraging seasoned gin lovers in transit to explore the bolder side of the classic Islay Dry Gin through its new richness of flavour and increased strength offering of 51.5% ABV.

The Botanist GTR Environment, aimed at taking consumers on an educational journey through Islay; The Hebrides; the 22 botanicals; distilling process and expertise; and ending on tasting and signature serves.

One to look out for at airports when you are travelling.






I am Emma and with my husband Mark write Foodie Explorers, which is a food and travel website.

I am a member of the Guild of Food Writers and British Guild of Travel Writers.

We have a wide range of judging experience covering products, hotels and have judged, for example, for Great Taste Awards and Scottish Baker of the Year.

Along the way Mark gained WSET Level 2 in Wine and I have WSET Level 2 in Spirits as well as picking up an award with The Scotsman Food and Drink Awards.    

Usually I can be found sleeping beside a cat.

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