Menabrea celebrate the Giro D’Italia

Glasgow food blog Foodie explorers menabrea giro D'italia

Menabrea Challenges Drinkers to Swap Handlebars for Scottish Bars

The Giro D’Italia takes place annually throughout May and June, with the race route incorporating several mountain stages through the Italian Alps and Dolomites. On the 14th stage of this year’s event, the race will pass through Biella, home to Menabrea brewery.

Glasgow food blog Foodie explorers menabrea giro D'italia The brand’s Race to Biella bike will tour pubs across Scotland in the coming weeks, challenging drinkers to take on a hill stage of the renowned race. Successful riders who reach the summit ahead of their virtual opponent will automatically be served an ice cold pint of Menabrea, poured from an interactive beer tap connected to the bike.

Victorious riders who share a picture of themselves on social media, holding their winner’s pint of Menabrea, using #RaceToBiella, will also be in with the chance of winning a holiday for two to Northern Italy. The trip will stop at the Menabrea brewery in Biella, as well as the famous city of Turin. Limited Edition Menabrea cycling jerseys are also up for grabs.

The Race to Biella tour will stop at:

Friday 12th May – Inn on the Mile, Edinburgh.
Saturday 13th May – Kilted Pig, Edinburgh.
Thursday 18th May – Sygn, Edinburgh.
Friday 19th May – The Grosvenor Café, Glasgow.
Saturday 20th May – Parklands, Newton Mearns.
Sunday 21st May – Camphill Vaults, Bothwell.
Friday 26th May – Avonbridge Hotel, Hamilton.
Sunday 28th May – Fox and Hounds, Houston.
Friday 2nd June – Beer Café, Glasgow.

Glasgow food blog Foodie explorers menabrea giro D'italia

Emma

Emma

Hello!

I am Emma and with my husband Mark write Foodie Explorers, which is a food and travel website.

I am a member of the Guild of Food Writers and British Guild of Travel Writers.

We have a wide range of judging experience covering products, hotels and have judged, for example, for Great Taste Awards and Scottish Baker of the Year.

Along the way Mark gained WSET Level 2 in Wine and I have WSET Level 2 in Spirits as well as picking up an award with The Scotsman Food and Drink Awards.    

Usually I can be found sleeping beside a cat.

Recommended Articles

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.