Drink: Worlds First Social Enterprise Gin

Ginerosity Gin Pickering's scotland


The world’s first social enterprise gin went on sale yesterday, with the profits going towards supporting disadvantaged young adults.

Ginerosity is a craft gin made in partnership with Edinburgh based Pickering’s Gin with £6 from every bottle bought from the site being poured into good causes.

Ginerosity Gin Pickering's scotland

The Ginerosity team also confirmed distribution deals that will see the social enterprise gin stocked in bars and shops across the country.

Ginerosity Gin Pickering's scotland

Mr Pickering said: “This gin is an amazing product that tastes and looks beautiful, and we’re all very, very proud of it.”

Ginerosity, he said, was “about turning young people’s fortunes around”, adding: “With Ginerosity, being generous doesn’t mean being frugal, helping others doesn’t mean forgoing a bit of luxury. We want people to be able to enjoy themselves, experience a beautiful gin, and help others at the same time.”

Ginerosity Gin Pickering's scotland

He added: “We’ve all been very supportive of charities, and will continue to be, but uniting to form the Ginerosity business has enabled us all to do something more formal where we can each bring our own expertise to this Community Interest Company.”

You can purchase direct from the http://www.ginerosity.com/ website.




I am Emma and with my husband Mark write Foodie Explorers, which is a food and travel website.

I am a member of the Guild of Food Writers and British Guild of Travel Writers.

We have a wide range of judging experience covering products, hotels and have judged, for example, for Great Taste Awards and Scottish Baker of the Year.

Along the way Mark gained WSET Level 2 in Wine and I have WSET Level 2 in Spirits as well as picking up an award with The Scotsman Food and Drink Awards.    

Usually I can be found sleeping beside a cat.

Recommended Articles

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.