Emma Mykytyn Baire Atelier Returns to St. Enoch Centre After Sell-Out Glasgow Pop-Up
Scottish menswear brand Baire Atelier is returning to Glasgow’s St. Enoch Centre for a second fashion pop-up following the success of its debut event.
The first pop-up attracted queues throughout the weekend, with several of the brand’s most popular products selling out. Due to demand, Baire Atelier will be back at the shopping centre from Friday 17 July until Sunday 19 July 2026.
The limited-time shop will be the only place where customers can purchase Baire Atelier products during the weekend. The first three paying customers through the door will also receive 20% off their purchase and a complimentary gift.
Founded by Stephen Ewing, Baire Atelier launched online in 2022 and has since developed a loyal following for its premium everyday menswear and carefully selected lifestyle products.
The returning pop-up will stock a limited collection of clothing, accessories and gifts, including T-shirts, shirts, caps, card holders and mugs. Customers can also enjoy exclusive in-store promotions and discounts of up to 50% on selected sale items.
The brand has restocked its popular pink and white striped T-shirts after they sold out during the first event.
Located on the ground floor of St. Enoch Centre, opposite Hamleys, the pop-up gives customers the opportunity to browse the collection in person, try on clothing and meet the team behind the online brand.
With limited quantities available and several key items selling out during the previous weekend, shoppers are advised to arrive early.
Annmarie McClean, marketing manager at St. Enoch Centre, said:
“We’re delighted to welcome Baire Atelier back after such an incredible response to its first pop-up. It created a real buzz across the centre, with queues forming throughout the weekend and shoppers travelling to get their hands on the collection.
“We’re expecting another fantastic turnout and would encourage anyone interested to visit early while stocks last.”
Baire Atelier founder Stephen Ewing added:
“Thanks to everyone who turned up last weekend. We were overwhelmed by the support shown to us.
“We’ve restocked our pink and white striped T-shirts for everyone who missed out, and customers can stay updated on our social media channels for new drops.
“See you on Friday. As a special thank you, we’re treating the first three paying customers to 20% off and a free gift with purchase.”
Baire Atelier Glasgow Pop-Up Details
Location: Ground floor, opposite Hamleys, St. Enoch Centre, Glasgow
Dates: Friday 17 July to Sunday 19 July 2026
Offers: Up to 50% off selected sale items and exclusive in-store promotions
Opening offer: The first three paying customers will receive 20% off and a complimentary gift
