Love Food Hate Waste Liquid Green Machines

Over food hate waste

‘Liquid Greens’ smoothie machine rolls into Sauchiehall street on the 30th September as Glasgow joins cities fighting food waste

Helping families in Glasgow save up to £470 a year on their shopping bills is to be the focus of a major new food waste campaign starting on the 30th September. A drive to cut household food waste will be launched in Sauchiehall street with a visit between 8am – 2pm from the Liquid Greens Machine, a smoothie van that serves up healthy fruit and vegetable smoothies from ingredients that are commonly wasted every day in our homes.

Over food hate wasteThe Love Food Hate Waste campaign is undertaking intensive activity in ten cities across the UK in partnership with major food retailers, and will be working in Glasgow with Tesco to help people waste less food through cookery classes, events and tips focusing on making food go further. The Love Food Hate Waste campaign is delivered in Scotland by Zero Waste Scotland, whose key priorities include tackling food waste through campaigns and support for councils to provide food waste collections.

Love food hate wasteThe campaign is designed to show how easy it can be to reduce the amount of food that is thrown away by making simple changes, and calls on Glaswegians to “do one thing differently” such as checking your cupboards before a big shop to see what needs using up, planning your shop so you only buy what you need, measuring portions so you don’t cook too much, freezing leftovers for later or turning them into another great meal the next day.

Iain Gulland, Director of Zero Waste Scotland said: “I’m delighted the Love Food Hate Waste campaign is coming to Glasgow to talk to people about avoiding food waste and to showcase some practical and healthy recipes. Preventing food waste is one of Zero Waste Scotland’s key priorities, because food waste is particularly harmful to the environment – stopping unnecessary food waste could save 1.5 million tonnes of CO2 a year, the equivalent of taking one in four cars off the road. What’s more, throwing food away unnecessarily is costing Scottish families hundreds of pounds a year. If you’re in Glasgow, why not pay us a visit, or go to the Love Food Hate Waste website for more handy hints.”

Emma Marsh, Head of Love Food Hate Waste said: “We all have our own reasons for why food gets thrown away at home, so there isn’t a one size fits all solution. We want to be able to get people to look at the huge volume of food and drink that’s ending up in the bin and consider the one thing they might do differently to make sure that food gets eaten and not wasted. From storing fresh fruit in the fridge to making better use of our freezers, doing just one of these things can help everyone to waste less, save money, and help the environment.

“Retailers and brands also have an important role to play in making it easier for us to avoid throwing food away and I’m delighted that Tesco have committed to working with us over the next two years in Glasgow to make this a reality.”

Greg Sage, Community Director at Tesco said: “We are delighted to be WRAP’s retail partner in Glasgow. We’ve been working with WRAP for some time, tackling food waste right across the value chain and are looking forward to working together with local organisations to help customers and colleagues to eat more of the food they buy, wasting less and saving money.”


Love food hate waste

You can also use these tools to help you in your battle against food waste. The mobile application, available in iPhone and Android, portion size planner and recipe finder for leftovers.




I am Emma and with my husband Mark write Foodie Explorers, which is a food and travel website.

I am a member of the Guild of Food Writers and British Guild of Travel Writers.

We have a wide range of judging experience covering products, hotels and have judged, for example, for Great Taste Awards and Scottish Baker of the Year.

Along the way Mark gained WSET Level 2 in Wine and I have WSET Level 2 in Spirits as well as picking up an award with The Scotsman Food and Drink Awards.    

Usually I can be found sleeping beside a cat.

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