Emma Boursin is expanding its range with Boursin Blue Cheese Flavour, the new mild and creamy way to enjoy just a hint of blue
Boursin® is reimagining blue cheese with the launch of its new Blue Cheese Flavour. Bringing the creamy, crumbly indulgence you know and love, now with a delicate hint of blue cheese, it’s mild, approachable and utterly irresistible.
For those who usually shy away from strong blue cheese, Boursin® Blue Cheese Flavour offers an inviting introduction, with a mild yet indulgent, creamy taste and natural blue flavouring. And for the blue cheese fans, it provides a versatile format that can be used to elevate a host of culinary occasions and dishes in ways traditional blue cheese can’t.
Crafted with all the creamy, yet crumbliness of Boursin®’s velvety base, this new flavour is a crowd-pleasing alternative which slots effortlessly into relaxed get-togethers, family meals and everyday cooking. Perfect as an inclusive cheese board option or as an ingredient to elevate pasta, risottos, sauces, dips and dressings, Boursin® Blue Cheese Flavour opens up a world of delicious possibilities.
Anna Petsi, Senior Brand Manager at Boursin®: “We’re breaking the mould with Boursin® Blue Cheese Flavour. For years, blue cheese has divided opinion, too bold for some, irresistible for others. Now, we’ve captured its distinctive character in a way that’s creamy, mild and accessible to all, opening up a world of indulgent, versatile possibilities.”.
For a limited time, you can try Boursin® Blue Cheese Flavour for free! Just pick up a box in store, follow the link here to check availability before purchasing and follow the simple steps to claim your money back. Offer limited to one per customer, please check full Ts&Cs before purchasing*.
Short Terms and Conditions:
Terms & conditions apply. UK, 18+. Full Terms & Conditions apply – see here. Offer valid until 23:59 on 19th December 2025, OR when 2,645 unique, valid claims have been received, whichever is sooner. Maximum one offer per person. Valid for one (1) participating Boursin Blue Cheese Flavour 150g product. Only valid on purchases made in Sainsbury’s, Tesco, Morrisons, and Waitrose stores where the product is stocked. Promotion offers up to £3.10 reimbursement, paid as cashback. Proof of purchase required. Promoter: Hashting UK Ltd, acting on behalf of Bel UK Ltd.
Boursin® Blue Cheese Flavour launches first in Sainsbury’s followed by Morrisons and Waitrose later this year, 150g with an RRP of £2.95.
