Lidl wine tasting in the dark event Chateaux Noir tickets on sale now
Lidl are bringing back their wine tasting in the dark event series, Chateaux Noir – designed to democratise wine and challenge preconceptions about wine etiquette
Launching nationwide, Lidl goes head-to-head with big brand rivals in a bid to prove you don’t need to splash the cash to enjoy quality wine this Christmas
For just £5 a ticket, visitors will be treated to a selection of several top tipples
Guests will be immersed in total darkness for a series of brand-new blind tasting sessions, carefully curated and hosted by Lidl’s resident Master of Wine Richard Bampfield.
The return of Chateaux Noir follows new research that more than a quarter still think premium labels are better quality and are willing to pay above the odds when entertaining.
Almost half (44%) are more likely to splash out when hosting at Christmas or gifting someone else (rising to 56%) – with three-quarters doing so because it’s a special occasion and 35% because they want to impress guests.
Shoppers would also pay up to £12.50 for a bottle when hosting, compared to nearly £9, on average, when buying for themselves.
Guided by Richard, the event also hopes to help shoppers find their favourite flavour this festive season, as a quarter (23%) admit they find buying wine a stressful experience – with more than half (51%) agreeing there are too many options too choose from, and 46% don’t know how to identify a good bottle from a bad bottle. Another third simply don’t know where to start and 32% are simply bewildered by wine jargon.
What to expect at Chateaux Noir
Guests at Chateaux Noir will first enter a ‘palate cleansing tunnel’, before moving into a blackout tasting room where they’ll be served by night-vision-goggle wearing waiters. They’ll then be invited to try a selection of Lidl tipples, some tasted directly against big brand rivals, before a grand reveal in the final room.
Lidl GB Master of Wine Richard Bampfield said: “At Chateaux Noir, not only do we want to challenge preconceptions about affordable wine and prove to customers that great taste isn’t determined by premium branded price tags, but to open people’s minds and challenge what they think they know already about wine
Where to find Lidl Chateaux Noir
Chateaux Noir will kick off its residency at Leake Street Waterloo, London, on Friday 10th and Saturday 11th November, before travelling to Argyle Street Arches, Glasgow on 17th and 18th November, with the final stop on the tasting tour ending at West Bay at Titanic Hotel, Liverpool on 24th and 25th November.
Tickets are just £5 plus a £1.13p booking fee, with all proceeds going to the NSPCC – on sale here.
Guests must be 18+ to attend.