Emma Mykytyn Swiss Butter to Open First Paris Restaurant This June
Swiss Butter is set to open its first restaurant in Paris this June, marking the brand’s 21st location worldwide.
The new restaurant will open at 13 Rue du Faubourg Montmartre in Paris’s 9th arrondissement, the spiritual home of steak frites.
Founded by restaurateur Eddy Massaad, Swiss Butter has built its reputation around a deliberately simple menu focused on steak, crispy frites and its proprietary butter sauce. Alongside its signature steak offering, diners can also choose chicken or salmon, all served within the same streamlined concept that has helped the brand expand across Europe and the Middle East.
The Paris launch arrives as steak frites continues to enjoy renewed popularity, fuelled in part by social media platforms such as TikTok and Instagram. Swiss Butter has developed a substantial online following, with videos showcasing its signature dishes regularly attracting millions of views and helping turn the restaurant into a destination for food lovers.
Rather than continually expanding its menu, Swiss Butter has focused on consistency, simplicity and operational efficiency. This approach has proven popular with diners looking for a quality dining experience without an overly complicated menu.
In keeping with the brand’s global model, main courses at the Paris restaurant will be priced at €19.95. The fixed-price approach has remained unchanged since Swiss Butter launched its first venue in Beirut in 2017 and has become a key part of the company’s international growth strategy.
Speaking about the opening, founder Eddy Massaad said:
*”Paris has always been one of the most exciting markets for Swiss Butter. Opening in a city so closely associated with steak frites comes with a real sense of respect for the tradition. We’re excited to become part of that story while recognising the heritage that has made the dish so beloved around the world.”
While Swiss Butter has expanded steadily across international markets, the Paris opening carries particular significance given France’s longstanding association with brasserie dining and steak frites culture.
Rather than seeking to reinvent a classic, the brand sees its arrival in Paris as an opportunity to contribute to the continuing evolution of one of the world’s most iconic dishes, offering its own contemporary interpretation in a city that helped establish steak frites as a global favourite.
For more information, visit SwissButter.com
