Lidl Scotish Beer Festival “Isle of Ale’
Lidl is launching their third “Isle of Ale” beer festival from tomorrow, 24th May. There will be 19 beers on offer from 13 breweries from all around the country and with prices from just £1.29, there’s no excuse not to try one. With styles from lager to IPA and ales, there’s bound to be one that you will enjoy.
The contract for the Lidl festival is worth around £75,000 to Scottish Breweries. Lidl is also collaborating with Edinburgh based Stewart Brewing, in a deal worth £100,000. Bright Lights, which will be available exclusively to Lidl customers and will be available throughout all 95 Lidl stores in Scotland.
Stewart’s Brewing and Lidl have created a citrusy, punchy, American hop-forward IPA (India Pale Ale) using the finest malted barley, available to customers at just £1.19 per bottle.
Lidl’s Head of Buying for Scotland, Paul McQuade, said: “Sales of speciality beer at Lidl Scotland have grown by 25% in the last year, and we are proud to unveil the line-up for our third Isle of Ale Festival. In store from Thursday 24th May, we are bringing a collection from new and established breweries located across the length and breadth of Scotland, giving our customers the opportunity to try a variety of quality local beers at great value prices.”
Caroline Wengel, Business Development Manager for Scotland Food & Drink and The Brewers Association of Scotland commented: “We are delighted that Lidl will be holding its craft beer festival again for the third time. The retailer continues to show great support and commitment to the local craft beer industry in Scotland and we welcome the great variety and spread across Scotland of the beers chosen.”
*Full list of Isle of Ale collection:
|Whiteout Session IPA||Cromarty Brewing||3.80%||330ml||£1.49|
|Happy Chappy||Cromarty Brewing||4.10%||330ml||£1.49|
|DiscoForklifttruck Mango Pale Ale||Drygate Brewing||5.10%||330ml||£1.49|
|Seven Peaks IPA||Drygate Brewing||5.00%||330ml||£1.29|
|Blackhouse Smoked Porter||Fallen Brewery||5.00%||330ml||£1.49|
|Café Racer||Fierce Brewery||6.50%||330ml||£1.59|
|Sandra Blonde||Fyne Ales||5.50%||330ml||£1.49|
|Sandra Black||Fyne Ales||5.50%||330ml||£1.49|
|Southern Summit||Loch Lomond Brewery||4.00%||500ml||£1.69|
|Dragonhead Stout||Orkney Brewery||4.00%||500ml||£1.49|
|Pelton Pilsner||Six Degrees Brewery||5.10%||330ml||£1.49|
|North Hopocrisy||Six Degrees Brewery||4.60%||330ml||£1.49|
|First World Problems||Stewart Brewing||6.20%||330ml||£1.49|
|Holyrood Pale Ale||Stewarts Brewing||5.00%||330ml||£1.29|
|March of the Penguins||Williams Brothers||4.90%||500ml||£1.49|