Harry Gow Cakes Launch in Asda Stores Across Scotland

Harry Gow Bakery launches new sharing cakes in Asda stores across Scotland

Harry Gow Bakery launches new sharing cakes in Asda stores across Scotland

Harry Gow Bakery is bringing a taste of the Highlands to supermarket shelves with the launch of a new Sharing Cake Range in 50 Asda stores across Scotland.

This is particularly exciting news for us, as Emma makes a point of visiting Harry Gow whenever she is in the Highlands and absolutely loves the bakery’s famous Dream Rings!

emma with Harry gow dream ring

While the Dream Rings have not made it into Asda just yet, the new cake range means Harry Gow fans no longer need to travel north to enjoy some of the family bakery’s scratch-made treats.

Customers have been asking for years when Harry Gow products would become available outside the Highlands. Now, the Inverness-based bakery is answering that demand with one of the biggest retail launches in its history.

The new Sharing Cake Range will be available in selected Asda stores from 23 July 2026, allowing shoppers across Scotland to pick up a Harry Gow cake as part of their regular weekly shop.

Harry Gow Bakery launches new sharing cakes in Asda stores across Scotland

Harry Gow sharing cakes in Asda

The range includes three flavours:

– Vanilla Raspberry Slice
– Lemon
– Butterscotch

The Vanilla Raspberry Slice is already a much-loved Harry Gow favourite, while Lemon and Butterscotch are two new additions created especially for the sharing range.

Each cake costs £4.25 and combines scratch-baked sponge with rich fillings and the bakery-quality finish Harry Gow customers have come to expect.

Although the cakes have been designed for sharing, we suspect there may still be some arguments over who gets the last piece.

Highland baking reaches customers across Scotland

Harry Gow remains committed to making its cakes from scratch using quality ingredients, rather than relying on ready-made baking mixes.

The company hopes the Asda partnership will allow it to reach a much wider audience without losing the family values, quality and Highland character that have helped build such a loyal following.

For many people, Harry Gow is more than simply a bakery. It is a familiar stop during a trip to the Highlands, a box of cakes brought home by friends or relatives, and a counter packed with favourites such as Dream Rings, marzipan apples and buttery pastries.

The bakery has also become known for its distinctive sense of humour, with its social media following almost as enthusiastic as the customers visiting its shops.

A successful year for Harry Gow

The Asda launch follows another successful year for the Highland bakery.

Harry Gow was named Scottish Baker of the Year 2026, becoming the first bakery to win the title three times. The company also collected five of the 11 national product awards presented during the competition.

David Gow, Managing Director at Harry Gow Bakery, said:

“We’ve had customers asking us for years when they would be able to buy Harry Gow outside the Highlands.

“The challenge was finding the right opportunity to take Harry Gow further.

“We’ve always believed that if we put our name on something, it has to be done properly. That means no pre-mix. We still bake from scratch, we still care about the ingredients, and we still believe cake should taste like it came from a bakery, not a production line.

“Launching our new Sharing Cake Range with Asda Scotland is a huge moment for our family business. It means more people across Scotland can enjoy a taste of Harry Gow, while we continue doing things the way we always have.

“The cakes are made for sharing, but we suspect there may be a few friendly debates around who gets the last slice.”

From Inverness to Asda stores across Scotland

Harry Gow currently has 19 bakery shops across the Highlands. Its expansion into Asda stores represents a major step for the family business and gives customers throughout Scotland the opportunity to discover its baking.

The launch also highlights the strength of Scotland’s regional food and drink businesses, showing that a company rooted in family, place and tradition can reach a national audience while maintaining the qualities that made it popular in the first place.

Ashley Connolly, Asda Scotland Local Buying Manager, said:

“Harry Gow has built an outstanding reputation over generations for quality, craftsmanship and producing bakery products that customers genuinely love.

“By welcoming its new Sharing Cake Range to Asda stores across Scotland, we’re making it easier for more people to enjoy a much-loved Scottish brand, whether they’re discovering Harry Gow for the first time or rediscovering a familiar favourite.

“At Asda, we’re committed to offering customers great-quality products from suppliers with strong local heritage, and Harry Gow’s scratch-baking approach and award-winning expertise make it a fantastic addition to our bakery range.”

When will Harry Gow cakes be available in Asda?

The Harry Gow Sharing Cake Range will be available in 50 Asda stores across Scotland from 23 July 2026.

The Vanilla Raspberry, Lemon and Butterscotch cakes will each cost £4.25.

We will still be heading north for Emma’s much-loved Dream Rings, but having Harry Gow cakes available closer to home is certainly a welcome development.

emma

Emma Mykytyn

Reviewed by Emma Mykytyn
Award-winning food & travel writer
WSET Level 2 Spirits
Edinburgh Whisky Academy - Certificate in Whisky.
Judge at many UK food & Drink Awards

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