Cocktail making brings the weekend forward
Ah, I remember the days when the weekend started on a Tuesday…but being older means a bit more restraint however according to research commissioned by Scottish small batch gin producer Caorunn, has revealed that those zooming all day are more likely to enjoy a drink on a weekday (a staggering 72%), and 36% are likely to have their first drink between 4-5 pm. Parents who are homeschooling are most likely to have their first drink at 5 pm, Admin, IT, and Accountants closer to 6 pm (and saying nothing about Food bloggers being permanently attached to a bottle of gin!)
With an increase in virtual events and workshops, the rise in ‘Zoom cocktails’ has taken the nation by storm, with a new demand for spirits and at-home cocktail kits like never before.
1 in 2 Brits have been channelling their inner mixologist and shaking up their own cocktail creations at home to get them in the mood ahead of the weekend. In fact, Caorunn’s commissioned research revealed that 46% of the nation have had a go at making cocktails over the past few months whilst pubs and bars have been closed. This has been most common amongst 18-34-year-olds with 79% mentioning they had attempted to shake up a storm at least once during the lockdown, which proved to be a lower 60% of respondents aged between 35-44.
“Over the past year, the UK have had to adapt to spending more time at home and socialising virtually with friends and family at the weekend. There has been a clear demand for both premium spirits and cocktail kits as the nation has begun to fill up their own drinks cabinets at home whilst bars and pubs have been closed.
More and more of us have been getting creative with our drinks choices and tuning into cocktail masterclasses and virtual events as a way to welcome the weekend or celebrate milestones and birthdays.” – Explains Gillian Gibson, Brand Manager for Caorunn.
Caorunn is available to purchase online and in Sainsbury’s stores for £22.
Here are a couple of cocktails to inspire you for this weekend.
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