NEW ‘PASTA FOR EVERYONE’ LAUNCHES TO SAY THANK YOU TO LIFE-SAVING CHARITIES
A new pasta range, which was first created for the UK Government’s Coronavirus Food Parcel Scheme during the first lockdown in 2020, is now available to the public with five per cent of profits going to charity.
ROC CO BRANDS offers new Pasta Per Tutti (‘pasta for everyone’), whose range consists of three classics: penne, fusilli, spaghetti, and costs £1.09 – £1.19 per 500g retail pack.
Entrepreneur Aldo Chiappetta created the business during a time when pasta was extremely hard to come by. When the food parcel scheme finished, Chiappetta realised that he wanted to make good quality, affordable pasta available to everyone, out of which the brand was born. Chiappetta is also keen to give back to the charities that helped him when his family were in need eight years ago. For every bag of pasta sold, ROC CO BRANDS donates 5% of the profits to the NHS Charities Together, Evelina London Children’s Hospital and Ronald McDonald House Charities UK.
In 2012, each charity played a crucial role in enabling the survival of his son, Rocco, after he was born with several serious medical conditions.
Aldo Chiappetta said
“We will never ever be able to truly thank these three charities for everything they have done for my son and our family. ROC CO BRANDS range of pasta is our way of saying thank you and raising awareness of these great charities.”
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