Regents Canal Open Air Cinema
Now in its second year, Ice cream brand, Häagen-Dazs, has partnered with Openaire to bring back its floating cinema to Regent’s Canal. The “Float-in cinema” will take place from Wednesday to Sunday over four weeks from 2nd June 2021.
Upon arrival, boat ticket holders will climb on board for a 45-minute self-driven trip along the canal up to Little Venice before mooring at Merchant Square in front of the big screen. Or you can hire a deckchair and relax on land.
This line-up of films includes cult classics, sing-alongs and rom coms such as Pulp Fiction, Bohemian Rhapsody and Notting Hill. Guests will be able to order Häagen-Dazs ice cream along with a selection of food and drink by scanning a QR code to have your order delivered to your boat or deckchair.
Food pop-up RaviOllie will host a kitchen on the water’s edge with Italian-inspired pasta including beef ragu and wild mushroom and blue cheese ravioli.
Arjoon Bose, Europe-Australasia head of culture and brand experience at parent company General Mills, said: “At Häagen-Dazs, we pride ourselves on driving cultural capital with our consumers that allows us to live our purpose of crafting real moments of joy and connections over our iconic ice cream.
“As a brand, we are a much-loved movie companion around the world so we were confident that our bold and agile collaboration with Openaire last year would resonate with consumers, and we were right.
“We’re delighted to return this year and kickstart the summer to recreate the experience in a bigger and better way that we know will take place safely regardless of the circumstances. As we look set for the UK to reopen, the comeback of a unique and joy-filled real-life experience like our #HaagenDazsFloatInCinema that people have been craving could not be timelier.”
We had a trip to see Sully, Ice cream, deckchairs and some beer 🙂
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5 Merchant Square,
From 2nd to 27th June 2021
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