Scottish brewery takes ‘Pride’ in National Beer Day with new product launch
One of Scotland’s independent breweries has teamed up with LGBTQ+ rights charity, Stonewall, to celebrate diversity with a new product launch today – National Beer Day – Tuesday 15th June 2021.
As part of Pride month in June, Cold Town Brewery in central Edinburgh has just released a new limited edition ‘Proud as Helles’ lager as part of its ongoing support for lesbian, gay, bi and trans people across Britain.
In addition to raising awareness with this beer, Cold Town Brewery is making a £2,500 donation to Stonewall. Cold Town Beer is also proud to be part of Stonewall’s Diversity Champions Programme to support its LGBTQ+ employees.
‘Helles’ lager is a German-style that celebrates the light and vibrant flavour of the malt whilst using the traditional noble hop Tettnanger in order to balance the malty sweetness with notes of citrus, herbaceousness and floral character. ‘Proud as Helles’ (5.1% ABV) has additions of dark Munich malt, which shifts the focus away from the traditional German lager’s hop character and instead focuses on delectable brioche flavours.
‘Proud as Helles’ is available on draught from selected pubs and bars across Scotland from June until September, including Cold Town House in Edinburgh’s Grassmarket.
The limited-edition lager is also available to buy direct from the Cold Town Beer online shop, priced at £23 for a pack of 12 cans or £2 per can in the Pick n Mix section of the online shop at
https://coldtownbeer.com/cold-town-pride-2021
https://coldtownbeer.com/product/proud-as-helles/
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