2018 Food Trends

Waitrose food trends 2018

Waitrose Reveals the Food and Drink We’ll Be Enjoying in 2018

Natalie Mitchell, Head of Brand Development and Product Innovation at Waitrose, predicts the food and drink trends we’ll be seeing in 2018.

The top 10 food and drink trends for 2018


Persimmons (Also known as Sharon Fruit) are tipped to be on-trend in 2018. Eaten alone or baked in cakes, and tasty in a salad.

Plant proteins

High protein plant foods such pulses, shoots, grains, seeds, soy and even algae will be top choices this year.

Fibre-rich foods

Fibre will be fashionable again – this time in the form of vibrant, colourful vegetables, fruits and whole grains. Dig out those lentils!

Purple foods

Ultra Violet is Pantone’s Colour of the Year for 2018 – and it doesn’t just stop in the world of design. Shoppers will be drawn to all shades of purple when it comes to what’s on their plate. Think figs, aubergines and even purple carrots and sweet potatoes.

Indian street food

Forget heavy sauces and chicken tikka masala, this trend is about leaner food which is smoked, grilled or seared.  Look out for hybrid cuisine such as spiced burgers or lamb keema tacos.

Japanese ‘dude food’

No more miso!, it’s the return of the indulgent end. Gutsy sharing dishes favoured in the country’s izakaya bars are set to become a big thing. Whether it’s yakitori skewered chicken or deep-fried tofu in broth.

Waitrose food trends 2018

Top tipples

Cognac and tonic

Cognac is now getting in on gin’s act with mixologists serving the French brandy with tonic.


Non age specific whisky and Innovative distillers like Glenfiddich are modernising the art of blending and also using flavoured casks will be the whisky trend of 2018.


Campari, Aperol, vermouth and other bitter drinks soared throughout 2017. And this trend is here to stay as Vermut, a red sherry Vermouth, which is made in Spain, is tipped to be the pre-dinner drink of 2018. We ❤️ Vermut.


This previously forgotten grape variety is back and predicted to be popular with wine lovers. Described as a halfway house between Picpoul and Muscadet, this wine has flavours of ripe lemon, pear and apple. We’ll need to try some of this.

Glasgow Foodie
Glasgow Foodie

Mrs Foodie aka Emma loves to snuggle with Fred and Cleo, sleep and read.

Can be found with gin or a pint in hand.

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